THE BRAND BUILDING
WorkOur StoryPracticesContact

We make new technology
work for you.

Virtual worlds, apps, AI-driven content and strategy. We help businesses make sense of what’s coming next.

Selected Work
A selection ofour work.

From digital twins of real-world galleries to community worlds, virtual galleries, homes and communicating via apps. Our experience is your shortcut.

A growing body of work.For the full archive or a private walkthrough, get in touch.
The Team
02 ——Our Story

Built differently.

When virtual worlds started emerging on blockchain technology, a small group of people found each other on OnCyber, one of the first platforms where you could actually build and inhabit digital space in a decentralized world.

We found each other through the work. Wolfgang had already spent years doing what most were still talking about, building digital spaces that felt considered, proportioned, alive.

Long before it became a trend, we were already deep in multiplayer digital space, experimenting, building, connecting with people from all over the world who shared the same instinct. Real friendships came out of that. We see the potential clearly. But we know we're still early, our job is to make the road easier for the people ready to walk it.

That's what The Brand Building is. Over the years we've built deep relationships with artists, architects, developers and marketers who grew up in this world. People who work differently. Focused on output rather than process. No heavy overhead, no counting hours.

There are new ways
to tell your story.
03 ——AI & Visual Content

The same quality.
A fraction of the time.

Great visual content used to require large teams and long timelines. That's no longer true, if you know how to use the tools. We work with experienced architect, artists, marketers and writers who use AI the way a craftsperson uses a new instrument, with years of knowledge behind every decision.

04 ——Practices

Everything a brand needs to build its world.

01

Brand Worlds

Lead · Wolfgang

We design and build virtual spaces for brands, from the architecture to the atmosphere. Galleries, showrooms, digital twins, collector environments. Built for the web, held to the standard of physical space.

  • Virtual Worlds
  • Galleries
  • Digital Twins
  • 3D Modelling
  • Lighting & Materials
  • multi-player
  • OnCyber
02

Brand Apps

Lead · Marieke

Your audience is on their phone. The way they consume information there is different, more personal, more immediate, and entirely shapeable. We build the apps and platforms a brand needs to own that experience. Property marketing, wellness tools, recipe apps, custom web experiences. Purposeful by design.

  • iOS
  • Web Apps
  • Custom CMS
  • Design Systems
  • Prototyping
03

Visual Content & AI

Lead · Gordon

Not every brand comes with a full content library. We fill the gaps: campaign imagery, brand visuals, launch content, AI-styled photography. Whatever the project needs to feel complete, we produce it.

  • AI Image Styling
  • Campaign Content
  • Brand Identity
  • Visual Strategy
  • Photography
04

Strategy & Positioning

Lead · Marieke

Before you build a world or launch an app, you need to know why. We help brands figure out where new technology fits their business, and how to move into it without wasting time or money.

  • Web3 Strategy
  • AI Tooling
  • Spatial Computing
  • Go-to-market
  • Platform Selection
How we work · 05
Years of experience in architecture, strategy, content creation and technology, combined with the tools that are changing everything.
  • Virtual Worlds
  • Real-time 3D
  • AI Styling
  • AI Tooling
  • Web3
  • Spatial Computing
  • WebGL
  • Blockchain
06 ——The Studio

If it can be dreamed up,
it can be made.

The Brand Building team
THE BRAND BUILDING

Three people. One standard. We bring in the right specialists per project, but every decision, every detail, goes through the core team. Small on purpose. Standards don't flex.

01
Wolfgang
Virtual Worlds · Meta-Architecture

Wolfgang has spent his career making space tangible. Since founding his architectural visualization studio in 2002, he's been turning vision into something you can see, walk through and feel. Long before the metaverse had a name, he was already building three-dimensional worlds for architects, developers and studios across Europe and the Middle East. Since 2021 he's been a meta architect on OnCyber, where he built the OG galleries that helped define what digital space could look like. His clients have included Ozzy Osbourne, Tom Brady, RTFKT, Takashi Murakami and Rimowa. The quality of the work speaks for itself.

02
Marieke
Strategy · AI & Web3

Marieke has spent her career at the intersection of creativity and business. She started as a film producer in Amsterdam and New York, then scaled fashion brands across 40 countries at 7 For All Mankind, Levi Strauss and Esprit. She knows how to run a business and build something that lasts. When Web3 emerged she moved early, going deep into DeFi and blockchain, co-founding MoonMars and building Paladin Punks, selected by Beeple to showcase at the CryptoPunks event. At The Brand Building she brings the creative instinct, the operational experience and the technical understanding to every project.

03
Gordon
Apps · Visual Content

Gordon started as a filmmaker, photographer and DJ, someone who has always understood what moves people, whether that's an image, a story or a room full of people. At The Brand Building he produces and delivers the content that brings the team's vision to life, from ground level to aerial, his drone work adding a perspective most content doesn't have. Years of being close to communities have given him a natural feel for what people actually want, and the ability to translate that into work that lands.

07 · Get in touch

Tell us what
you’re building.

hello@thebrandbuilding.com
StudiosAmsterdam, NL
Vienna, AT
By appointment
ResponseReal people.
Fast replies.